Global Alliance for Public Relations and Communication Management

Allgemeine Informationen

Cooperation and Teamwork
Working mostly by projects, the Global Alliance has a cooperative nature and its deliverables are made by outstanding association’s leaders and professionals who commit themselves to the profession engaging in teamwork.

Professionalism and Credibility
The Global Alliance seeks to increase the professionalism at several levels. By supporting its member associations, the GA commits to a better professionalism in serving the professional’s interests and by promoting standards and guidelines, it also gives a positive contribute to overall professionalism in the practice of PR and to its credibility.

Integrity
The Global Alliance is at the forefront of the representation of PR as a profession in which the importance of ethical behaviours is unquestionable. The development of a Global Protocol on Ethics for Public Relations and the requirement that all GA members ratify it demonstrates a powerful commitment with Integrity as a professional value and a offers a valuable resource to national associations.

Innovation and Change
The Global Alliance is committed to produce changes through innovation. The new online infrastructure for developing projects and services and for making our knowledge available is contributing to the development of a worldwide community which is shaping the future of our profession.

Openness and dialogue
Believing that a fundamental trait of the PR activity is to make organisations more able to dialogue and understand the environment in which they operate, the Global Alliance thrives to reach out to PR leaders as well as to leaders from other fields of professional practice to increase their awareness of PR and to engage in fruitful and positive relationships with them.